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In Conversation: Paul Bennett & Louise Varre

Published on 1 June 2026

Louise Varre and Paul Bennett

Ahead of their talk in Copenhagen on 10 June, Louise Varre and Paul Bennett sat down together to discuss design, beauty and belonging.

LV: I am turning 50 this year, and my youngest son just graduated from high school. For the last eight years I have been working on aligning Eldvarm with what I felt was my life purpose. I love my brand, but I also want to make sure I am doing something that feels deeply meaningful to me. The exhibition I Belong, opening in Copenhagen on 10 June as part of 3daysofdesign, is a first step in this direction. And Paul Bennett has in many ways helped me make it happen.

Paul is lauded for his incredible creative work, with an extraordinary career at IDEO, where he was Creative Director and Co-CEO, and now at McKinsey. I think that Paul’s superpower, gift if you will, is that he listens, and he truly hears what the person opposite him is saying. When you talk to Paul you feel both seen and heard. I talk fast and a lot, high and low. Paul listens and nods, pushes and pulls, challenges and agrees. And in between, he picks up things, connects the dots, and sends them back to me. “This is what I am hearing, does that resonate with you?” He puts in a few words what I was using paragraphs to explain.

The first time I saw Paul was in 2007, watching his TED talk Design Is in the Details, where he spoke about how important the ceiling is in hospitals, where patients lie for hours with nothing else to look at, and about the importance of design and beauty, not just in ordinary life but also in healing. He has such a beautiful, humanistic point of view on design, and why it matters.

Emma Companion Set in Paul's house on Iceland. Photo: Paul Bennett

Paul reached out to us at Eldvarm when he wanted to buy an Emma Companion Set for his home in Iceland, and I jumped on the opportunity to connect with him. When he moved to Copenhagen a few years ago, we started to meet up for coffee, and one conversation led to another, each one deeper than the one before.

Paul has asked me so many questions, and he wrote the essay I, Belong, much of it about my thinking on fire and belonging. So far we have been focused on me and Eldvarm. Before our talk in Copenhagen on 10 June, I wanted to turn some of those questions back on him.

LV: When we spoke the other day, you described beauty as an act of resistance. I love that idea. I would love to hear more about your thinking.

PB: I’m more convinced than ever that beauty has become this strangely radical idea, because so much of the world now asks us to become harder, faster, more efficient, more transactional. Beauty interrupts that. It says, wait. Feel this. Notice this. Let this matter. When I talk about beauty as resistance, I do not mean prettiness. I mean the refusal to let the world become brutal, careless or merely functional. A beautiful object, a beautiful room, a beautiful gesture, a beautiful piece of listening, all of these say that human beings are worth more than speed and output. They remind us that life is not only to be solved. It is to be lived, sensed, held, softened, tended. Beauty resists indifference. It resists cynicism. It resists the flattening of everything into content or commerce. It is one of the ways we keep our souls porous.

LV: I have a favourite quote from Kazuo Ishiguro: “Stories are about one person saying to another: this is the way it feels to me. Can you understand what I’m saying? Does it feel this way to you?” You speak often about empathetic design. Can you explain why you think it matters?

PB: Something we used to talk a lot about at IDEO is that empathy is not sympathy, and it is not sentimentality. It is a form of accuracy. It is the discipline of seeing someone as they are, not as a market segment, not as a user type, not as a demographic, but as a living person inside a particular moment. Good design begins there. It asks, what is this person carrying? What are they afraid of? What are they hoping for? What are they unable to say? And then, just as importantly, what might they be ready to become? That is why empathy is not always soft. Sometimes empathy comforts. Sometimes it simplifies. But sometimes it challenges. Sometimes the most empathetic thing design can do is say, gently but clearly, you are ready for more. You can trust yourself now. Take the next step.

LV: We have discussed freedom of thinking at length, how we both refuse categorisation and expectation. Ken Robinson talked about divergent thinking, how any given problem can have an endless number of solutions. Why do you think this is especially important now?

PB: I think freedom of thinking matters now because we are living in a time that is constantly trying to sort us into narrower and narrower categories. Algorithms do it. Politics does it. Brands do it. Even professional life does it. You are this kind of person. You believe this kind of thing. You belong in this box. But human beings are not boxes. We are contradictions, mixtures, as I often write, we are weather systems. We are all many things at once. Divergent thinking is important because it keeps possibility alive. It reminds us that the first answer is rarely the best answer, and the loudest answer is rarely the truest. It gives us permission to wander, to connect unlikely things, to refuse false choices. Especially now, when so much of culture feels binary, brittle and over-certain, the ability to think freely feels almost like a civic duty.

LV: I believe in the principle of "love and light", that you meet a hard thing with it, rather than going down through the dark to reach it. I want my work to be centred on pulling us towards something better, instead of focusing on what is not working. You have spoken so much about how design must bring light into darkness. Can you explain further?

PB: I love your phrase “love and light”, because I think it can be misunderstood as softness, when actually it is incredibly powerful. To bring light into darkness is not to pretend darkness is not there. It is not denial. It is illumination. Design, at its best, helps us see. It gives shape to things that feel vague, frightening or overwhelming. It can take grief, loneliness, illness, confusion, disconnection, and make a place where those feelings can be held. Not fixed necessarily, but held with more dignity. That matters to me deeply. I do not think design should only point at what is broken. I think it should create invitations towards what might be better. A door. A chair. A hearth. A tool. A question. A gathering. A tiny pool of light that says, come here, this way, we can begin again.

LV: I loved how you described what I do at Eldvarm: “She makes invitations to gather. She makes instruments of return. She makes the things that sit quietly at the edge of a hearth, waiting to be used, waiting to be needed, waiting for someone to come home.” What is it about the Emma Companion Set that speaks to you the most?

PB: What speaks to me most about Emma is that it understands the hearth not as decoration, but as ritual. It is not just a set of fireplace tools. It is a set of gestures. There is something profoundly moving to me about objects that wait to be needed. They do not demand attention. They do not perform. They sit quietly at the edge of the fire, ready for the moment when someone must tend, adjust, sweep, lift, care. That is what I love about this product. It has a kind of humility, but also a kind of grace. It makes the act of tending a fire feel ceremonial without becoming precious. It reminds us that belonging is often made through small repeated acts. Someone lighting the fire. Someone moving a log. Someone making warmth for others before they arrive.

Jim's driftwood lamp. Photo Jim Cooper.
The bonsai tree. Photo Jim Cooper.

LV: Your home is full of beautiful objects that tell your life story. Would you mind sharing with me which three are your favourite objects, and how they make you feel that you belong and are connected to something greater?

PB: This is tricky, but I will try.

The first would be a quite ancient bonsai tree that Jim bought me last year for my birthday. I love it because it feels like poetry in its biological form. It is alive, but also shaped. Ancient, but still becoming. It asks for patience, attention, restraint and care. In a world that rewards speed, it belongs to another clock entirely.

The second would be a driftwood lamp that Jim got when he was ten in Miami. I love it because it carries time in such a beautiful, accidental way. It holds his childhood, the sea, the weather, the strange journey of wood becoming object, and then becoming part of our shared home. It connects me not only to Jim now, but to the little boy he once was.

The third would be my vinyl collection. Music is the closest thing I know to time travel. A record can return you to who you were, hold you exactly where you are, and somehow point towards who you are still becoming. Nothing carries past, present and future quite like music. It is memory with a pulse.

LV: And lastly, the same question we will ask our visitors to the exhibition: “Where do you belong?”

PB: I think I belong in the spaces between things. In Japan, they call this space Ma. Between people, mostly. Between Jim and me. Between friends around a table. Between an idea and the moment it becomes real. Between the object and the hand that reaches for it. Between the fire and the people gathered around it. I have lived in many places, and I think for a long time I thought belonging would mean finding the one place that finally claimed me. But I am beginning to understand that belonging is less like arrival and more like attention. It happens when I am fully present. When I am listening. When I am making something with someone I love or trust. When I feel useful, porous, alive. So perhaps I belong wherever I can help create a little more warmth, a little more beauty, a little more courage, and a little more room for people to become themselves.

I Belong at 3daysofdesign

Come to see Eldvarm's exhibition I Belong in Copenhagen 10-12 June.
Sign up for the Talk between Paul and Louise at 3pm on 10 June, followed by a drink.
All information and RSVP on ibelong.eldvarm.com