This week’s Eldvarm Encounter sees us sit down with Sarit Sela, otherwise known as her Instagram alias @minimalistmeblog. Sarit is a KonMarie consultant trained by Marie Kondo herself, who now lives with her family in Copenhagen.
Her peaceful interiors are always a great source of inspiration to us, Eldvarm’s products fitting in seamlessly to her space. Join us as we find out more about the fascinating philosophy behind her minimalist principles and why she embraces her creative dry spells, rather than resenting them.
Could you introduce yourself and tell us a little about what you do?
My name is Sarit, I am a certified KonMari consultant, trained by Marie Kondo. I am also a content creator and interior stylist, soon to be an interior designer. I am from Israel and my family and I lived in Stockholm for ten years which is how I met Louise. We moved to Copenhagen two years ago.
How did you come to KonMarie?
Five years ago I came across the name Marie Kondo. I knew she had written a book about tidying, “The Life-Changing Magic of Tidying Up”, but I never read it as I am a naturally very tidy person. I was always tidying up for myself and friends and family. But then I checked her out and found that I could become a consultant. This was how I turned my passion into a profession. I help people go through the tidying process which is a deep journey with a deep philosophy behind it.
What does minimalism mean to you?
Minimalism is about creating a life that is intentional and focused. It’s not just about reducing clutter, but about surrounding yourself with only those items that bring joy, serve a purpose, or hold significant meaning. In a world that often values excess, minimalism encourages us to strip away the unnecessary so that we can truly appreciate the things that matter most. It’s about finding clarity in simplicity and designing spaces that allow us to breathe, think, and feel more freely. By living with only the things you truly need and love, you create a home that reflects who you are at your core, without distractions.
How do our products engage with your design principles?
Eldvarm’s products resonate deeply with my design philosophy because they embody a perfect balance between function, minimalism, and aesthetics. Every piece feels thoughtfully crafted, serving a clear purpose without superfluous elements, which is the essence of functionalism. The clean lines and purposeful design reflect a minimalist approach that values quality over quantity, and simplicity over complexity. Moreover, the aesthetics of the products are not just about looking good; they evoke a sense of calm and beauty that enhances the atmosphere of a space. This alignment with my design principles makes Eldvarm products not just items of utility, but pieces of art that contribute to the overall harmony of my home.
The four pillars of Eldvarm are Love, Generosity, Vulnerability and Beauty. Which of these words resonate with you the most and why?
Love and beauty are the pillars that resonate with me the most because they are the foundational elements upon which I build my home. Love is the invisible thread that weaves through every aspect of my life, from the relationships I cherish to the spaces I create. It’s about nurturing an environment where warmth, care, and connection can flourish. Beauty, on the other hand, is about finding and celebrating the elegance in the everyday. It’s not just about aesthetics; it’s about creating an environment that uplifts the spirit and brings joy to daily life. Together, love and beauty define a space that is both nurturing and inspiring—a true reflection of what home means to me.
What is one book that you give to loved ones and why do you think it’s worth sharing?
I would have to say “The life-changing magic of tidying up” by Marie Kondo as it is a truly life changing book.
When you’re in a creative dry spell what do you do to find inspiration?
I actually embrace this time to slow down even more and focus on other things. I mostly find a corner in my home that needs to have a joy check and reorganise. I take care of my things and therefore take care of myself.
We like to think that collectibles connect us to memories and people from the past. What is your most precious item that you have in your home and why?
The most precious item I have in my home is my mother’s jewellery. Each piece is more than just a beautiful object; it’s a tangible connection to her memory and the moments we shared. These pieces remind me of her strength, grace, and the love she poured into our family. Wearing or even just looking at the jewellery brings back vivid memories of her presence, her advice, and the warmth of her embrace. It’s as if through these heirlooms, she is still a part of my everyday life, guiding me and providing comfort. These are not just accessories; they are cherished symbols of the bond we shared, making them truly irreplaceable.
We believe that the fireplace is the hearth of the home, where memories and stories are created and shared. Do you have a favourite memory of being around the fireplace?
In my home country of Israel I never had a fireplace. The fireplace experience is all new to me as we have only had one for the last 2 years since we moved to Copenhagen. I feel lucky that I am just starting to collect precious memories with my family.
How can people implement some minimalist philosophy to their daily life?
The KonMari method teaches you to focus on the things you love and in this way you learn how to let go of things that have outlived their purpose. By living only with the things that spark joy, you can own less while going through the tidying journey.
Louise finds that moments by the fire, be it a fireplace or lighting a candle, really help her to lower the volume of life. Is this something you relate to and why?
So much! Thanks to this new experience of having a fireplace I feel my home is more serene than ever!
For more serene interior inspirations be sure to head over to Sarit’s instagram, @minimalistmeblog, or her website, where you can be sure to find a moment of calm.