Eldvarm’s Big Reveal

We are very excited to unveil our new branding. Eldvarm is growing and our new design reflects the expansion of our vision:

At Eldvarm, we believe that there is a special magic that happens when people experience meaningful connections. We want to contribute to a kinder, more loving world by nurturing these moments of belonging – by the fire and beyond.

In order to explore the theme of meaningful human connections, we are launching a new editorial section here on our website: Stories by the Fire. Much like our ancient ancestors, the Eldvarm story was born around the fire. 

Discover more about our exciting new phase in this interview with our founder Louise Varre. She explains why she’s embracing editorial content and real-life encounters in a bid to draw people together around the fire.

Our new logo reflects the growth of Eldvarm. From the original depiction of two hands holding a flame, the logo has rounded and evolved into overlapping circles which represent the connections that we make around the fire. The strength of togetherness is one of our guiding principles and we believe that meaningful human encounters are what life is all about.

You can read more about our vision here.

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